Solow Building Company

The Challenge:

To lease up 4 architecturally distinguished ultra luxury rental towers and a separate group of townhouses. To maintain the Solow brand as a synonym for super luxury product in the Manhattan residential market

The Solution:

Miller’s objective is to attract a multi-national clientele - accomplished by expanding the strategic media selection beyond just the New York Times real estate section to include the global edition of nytimes.com, the financial times, wsj.com and top local real estate websites. Miller realized that Solow Residential was heavily vested in traditional print advertising and needed to meet the new communication challenges in the brokerage and renter communities. The update of Solow’s digital presence includes a highly advanced html website accommodating the latest mobile platforms such as tablet computers and web capable communication devices.