The Plaza

The Plaza is well known as a five star hotel, an ultra luxurious condominium, a gallery for sophisticated retailers and a setting for several well known restaurants. The Plaza’s century of legendary activity and landmark history are reflected in Miller Advertising’s campaigns for this remarkable New York icon.

Challenge:

The objective in presenting the different Plaza products is to preserve and convey the Plaza’s recognizable image of unmatched elegance across many media platforms.

Solution:

Miller Advertising selected and purchased the media that marketed the private residences to the world. The sellout of over $1.1 billion included some of the highest per square foot prices ever achieved in Manhattan. Miller then created an online campaign to successfully reintroduce the Plaza into the topmost tier of Manhattan hotels. The Plaza continues to be the ultimate New York address.