In 2008, Quiznos had cut back on their marketing to business people interested in opening new Quiznos franchise stores. Consequently, they saw declining numbers of new stores opening, and at the beginning of the fourth quarter the Franchise Development Marketing Division turned to Miller Advertising for help in improving this situation.
Miller Advertising developed an integrated online and print campaign, nationwide in scope, yet regionally targeted to attract and build strong attendance at their local franchise informational seminars. Miller designed cost effective media schedules based on relatively specific budget parameters. The schedules incorporated print and online local media, as well as trade and business media outlets. Miller’s campaign blanketed the target markets with ads beginnings 2-3 weeks prior to the seminar event. Registration for these events and qualified attendance soared. Miller Advertising’s integrated marketing campaign for Quiznos resulted in their selling more franchises in 3 months than they had sold during the previous 3 years.