We Power Voting Pledge

Campaign Finance Board

Getting young people engaged and pledging to vote in upcoming elections is important to our democracy. A nontraditional digital media plan to drive voter pledges and engagements among young people 18-30 in New York City was called for. As young people are inundated with communication in the run-up to the 2020 election, they are increasingly distrustful. So, who do young people in NYC trust? They trust each other.

Miller Advertising recommended a paid micro influencer approach for the We Power initiative sponsored by the NYC Campaign Finance Board. This campaign succeeds, because the media – sourced from young people with social influence — is more local, emotional, and personal. As a result, we generated greater engagements, click-throughs and pledges than standard digital ads.

Miller helps turn out voters for state, local and federal elections. The agency also tackles early voting, absentee voting, special elections and more.


Campaign Finance Board


Micro Influencers



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