MTA Bus Operators Hiring & Skilled Trade Recruitment Open House Events

MTA Bus Operators Hiring Event

Challenge:

With 2,000 bus operator positions open, the Metropolitan Transportation Authority (MTA), North America’s largest transportation network, faced a driver shortage crisis. They needed an effective recruitment strategy to attract qualified candidates quickly.

The biggest hurdle was to fill these positions in a timely manner across an expansive 5,000 square mile area encompassing New York City, Long Island, southeastern New York State, New Jersey and Connecticut. More importantly, they needed to attract a diverse pool of qualified candidates.

Strategy:

Miller developed a recruitment strategy that cast a wide net. We used a mix of digital and traditional methods including eye-catching posts on social media, local community websites and newspapers. To capitalize on the created interest, a one-day recruitment job fair was held in Brooklyn, NY – a central location easily accessible to a large number of potential candidates.

Results:

The one-day recruitment event exceeded expectations. Attendance surged by 50% compared to what the MTA anticipated. The campaign generated over 645,000 impressions, sparking significant interest. Over 11,900 clicks directed potential hires to the MTA’s career website for detailed information.

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MTA Skilled Trade Recruitment Open House Event

Challenge:

The Metropolitan Transportation Authority (MTA), North America’s largest transportation network, faced a pressing need for Skilled Trade talent. With numerous vacancies across various fields such as HVAC, electrical, mechanical, welding and carpentry, the MTA sought an effective recruitment plan to attract qualified individuals.

The main hurdle lay in swiftly filling these positions while tapping into a diverse talent pool spanning the expansive 5,000 square mile travel area around New York City, Long Island, southeastern New York State and Connecticut.

Strategy:

Miller devised a comprehensive recruitment paid media strategy incorporating key social media platforms, Facebook and LinkedIn, as well as traditional print advertising, to broadcast the message of MTA’s hiring needs and the upcoming one-day recruitment open house which would be held at the Croton-Harmon-Station in Westchester County. This approach ensured targeted outreach and instilled a sense of urgency among potential candidates.

Results:

The recruitment event open house turnout was 95% higher than expected.  Our client noted: “It was great! We expected maybe 300 (at most). And we had 585 attendees”. Overall, the campaign delivered over 256,000 impressions and drove over 7,000 clicks directing interested individuals to the MTA’s career website for comprehensive details.