Updating brand appeal to millennials
Glenwood Management is known for its luxury apartment rental buildings throughout NYC. Keeping Glenwood top of mind when it’s time to move is an ongoing assignment for Miller. Given today’s busy lifestyle, making Glenwood’s messaging stand out and resonate with a younger audience from FiDi to Brooklyn to Lincoln Square is a priority.
To address this challenge, Miller created a branding campaign across media channels with the theme “Live at an Insta-Worthy Address” highlighting the many great amenities residents enjoy at Glenwood’s buildings including pool, children’s play room and personal service. Glenwood is also recognized for its green focus and its charitable and community oriented actions.
Over the years, Miller has helped Glenwood launch new properties including The Encore, Hawthorn Park and The Lucerne.
Green Friendly Buildings