Frank Lloyd Wright Circular Home (Phoenix, AZ)
Heritage Auctions is the largest auction house in the U.S. and the third largest auction house in the world. Recently a rare Frank Lloyd Wright circular home came up for auction. Owning a home like this was a once in a lifetime opportunity, and Miller Advertising helped drive attention to this unique property in the local market and nationwide.
Miller’s media strategy and planning approach combined direct response tactics with a broader reach campaign to help boost interest for the property. The auction captured the attention of a distinct audience, and in the end saw nearly 20 bidders compete to own the artfully designed home. The end result was the sale of this Frank Lloyd Wright treasure. The sale commanded a 70% premium over comparable homes in the area.
Miller continues to market properties for sale and auction all over the United States and abroad.